The epidemic has spawned health awareness, and the health care product industry has ushered in new opportunities

In the past two years, the continuous spread of the novel coronavirus has profoundly changed people's lifestyle and health concepts. With the increasing attention to immunity and health status, the health care product industry has ushered in new development opportunities.

During the epidemic, prevention and control measures such as home isolation and social distancing have made people pay more attention to their own health management, and the demand for strengthening physical fitness and improving immunity has surged. Sales of immune-boosting health care products such as vitamin C, protein powder and probiotics have soared and become household staples. At the same time, the epidemic has also given rise to the vigorous development of the "home economy" and "online consumption", and the e-commerce platform has become an important channel for the sales of health care products, further promoting the growth of the industry.

It is worth noting that consumers' demand for health products is no longer limited to simple "supplements", but pays more attention to science, precision and personalization. Health care products with natural ingredients, clear efficacy and reliable quality are more favored. In addition, as the younger generation gradually becomes the main consumer, their cognition of health care products is also more rational, and they are more inclined to choose products that meet their needs.

In the future, with the continuous improvement of people's health awareness and the promotion of consumption upgrading trend, the health care product industry will develop in the direction of more specialization, standardization and individuation. We will strengthen product development and innovation, enhance brand competitiveness, and strive to stand out in the fierce market competition.